Implementation Of Indonesian Cultural Diplomacy In Hungary: Case Study Of Iisma Scholarship Recipients Of Upn Veteran East Java Students At University Of Szeged In 2023

Abstract

Cultural diplomacy is an effective way to establish cooperation between countries, one of which is through education. IISMA is a program by the Indonesian Government in carrying out cultural diplomacy with other countries. A country that has established relations with Indonesia for a long time in various sectors including education is Hungary. Therefore, this paper aims to analyze the implementation of cultural diplomacy at the University of Szeged, Hungary through IISMA awardees of UPN“Veteran” East Java as an actor of diplomacy. This research uses descriptive qualitative method with awardee interview methodology and evidence collection through journals, official news, as well as official social media of IISMA University of Szeged, Hungary. The results show that cultural diplomacy at the University of Szeged occurs with the support of the ADHIKARA program which has fulfilled three indicators; information, art, and culture. This indicator is found through the performance of the archipelago character drama, the introduction of batik, and the interaction from local and international students with IISMA awardees.