Analysis The Sales Dynamics of Lemonilo Noodle Products in Partnership with NCT

Abstract

One of the foods that people in the world are interested in and love is instant noodles. One of them is Lemonilo noodles. In this case, Lemonilo chose NCT as a Brand Ambassador by utilizing celebrity image and the Korean wave. The purpose of this writing is to describe the Brand Ambassador functions carried out by Kpop idols, especially NCT Dream. Previous research is quite relevant to explain that Brand Ambassadors are communicators who play an important role in explaining the message of a product given to consumers so that consumers buy their products or influence purchasing decisions. The research method we use is a descriptive qualitative method. This article attempts to explain how to interpret the role and function of NCT as a Brand Ambassador to influence consumers towards Lemonilo products, as well as study the increase in awareness of the Lemonilo brand among NCT fans and the general public. Apart from that, this research aims to provide a reference for brand ambassadors so that they can successfully promote their products, such as the way NCT does with Lemonilo products.