In the Anthropocene: Strategic Initiatives for Sustainable Environmental Protection In Batam City

Abstract

This paper explores how companies use social networks to alter the relationship between individuals and the environment, focusing on plastic waste pollution. Environmental issues like plastic pollution have become significant disruptions, prompting stakeholders globally to mitigate their impact through Sustainable Development Goals (SDGs). Previous research identifies plastic as a major challenge in the Anthropocene era, particularly affecting marine ecosystems. In response, the company Free The Sea in Batam city was established to mobilize the community in recovering and recycling ocean plastic waste into high-quality products. This study examines how Free The Sea engages individuals and communities in protecting the ocean from plastic waste using social capital and networked social movement theory. Data were collected through non-participant observation and documentation from the Free The Sea community and analyzed qualitatively using the Miles, Huberman, and Saladana (2014) model. Findings indicate that by expanding social networks to promote environmental awareness, Free The Sea has fostered collaboration on marine plastic waste issues, transforming individual and group interactions and their environmental impact. This research contributes to environmental sociology and social movement theories and offers practical insights for policymakers and non-profit organizations in enhancing social connections.